Which of the following means to postpone IT investments with expected payoff and costs in order to learn about the potential outcomes before committing?

Which of the following means to postpone IT investments with expected payoff and costs in order to learn about the potential outcomes before committing?

Stage


Defer


Explore


Outsource

Answer: 

A stakeholder could best be described as anyone that is affected by your project.

A stakeholder could best be described as anyone that is affected by your project.

True


False

Answer: 

Examples of ___________factors to consider include data security, internal controls, effective knowledge transfer, maintenance, well-defined and clear interfaces, and accessibility.

Examples of ___________factors to consider include data security, internal controls, effective knowledge transfer, maintenance, well-defined and clear interfaces, and accessibility.

partner


external


implementation


internal

Answer: 

The risks that companies consider and then plot on the risk matrix can be grouped into four broad categories. Which of these lists all four of those categories?

The risks that companies consider and then plot on the risk matrix can be grouped into four broad categories. Which of these lists all four of those categories?

Country factors, Firm factors, Employee morale, Wages


Country costs, Employee wages, Firm transaction costs, Vendor costs

External factors, Internal factors, Risk factors, Positive factors


External factors, Internal factors, Partner factors, Implementation factors

Answer: 

Performance metrics used to determine if a sourcing option was successful include which of these?

Performance metrics used to determine if a sourcing option was successful include which of these?

Customer satisfaction


Modularity


IT-business coupling


Laws broken versus laws followed

Answer: 

Which of these is one of the four decision stages of sourcing?

Which of these is one of the four decision stages of sourcing?

Identify which country is cheapest to outsource to


Determine which process has the lowest level employees


Where is the process located?


How will the process be ranked when compared to other processes?

Answer: 

Firms often fail to identify and recognize intangible costs. Why is this often the case?

Firms often fail to identify and recognize intangible costs. Why is this often the case?

These costs are harder to quantify


These costs make up a huge percentage of outsourcing costs they are assumed

These types of costs rarely occur


These costs will likely result in huge cost savings in the long term

Answer: 

Production costs include which of these?

Production costs include which of these?

Market efficiency


Search costs


Contract costs


Integration costs

Answer: 

Which of these are the two primary categories of outsourcing costs?

Which of these are the two primary categories of outsourcing costs?

Transaction costs and intangible costs


Production costs and transaction costs


Production costs and delivery costs


Transaction costs and search costs

Answer: 

If a firm is worried about distance, country risk, employee morale, intellectual property protection, legal issues, and obtaining specialized talent, then which option is likely the best for this firm?

If a firm is worried about distance, country risk, employee morale, intellectual property protection, legal issues, and obtaining specialized talent, then which option is likely the best for this firm?

Offshore


Outsource


Keep in-house


Keep domestic

Answer: 

Sourcing options include all of the following except which of these?

Sourcing options include all of the following except which of these?

Offshore Insourcing


Offshore Outsourcing


Domestic Insourcing


Domestic Offshoring

Answer: 

Outsourcing is usually only done with low-skilled jobs.

Outsourcing is usually only done with low-skilled jobs.

True


False

Answer: 

To counter the bullwhip effect a firm may choose to do which of these?

To counter the bullwhip effect a firm may choose to do which of these?

Replace all current vendors with new vendors


Speed up the production process when demand increases


Share information to lower uncertainty


Lower inventory supplies to drive up demand

Answer: 

Which of these is a primary reason that makes supply chain management so challenging?

Which of these is a primary reason that makes supply chain management so challenging?

Determining prices for products


Hiring the top talent


Managing uncertainty


Minimizing the constant change of technology

Answer: 

__________ products need a responsive supply chain, while __________ products need an efficient supply chain.

__________ products need a responsive supply chain, while __________ products need an efficient supply chain.

Functional, innovative


Preliminary, secondary


Secondary, preliminary


Innovative, functional

Answer: 

One of the quickest methods used to measure supply chain efficiency is which of these?

One of the quickest methods used to measure supply chain efficiency is which of these?

The cash conversion cycle (CCC)


The product life cycle


Vendor managed inventory


Supplier measurement cycle

Answer: 

One of the main objectives of supply chain management is which of these?

One of the main objectives of supply chain management is which of these?

Decrease the cash conversion cycle, and lower returns on invested capital

Decrease market through better service, fulfillment, and quality

Improve financial performance and shareholder value


Improve customer selection processes for competitor advantage

Answer: 

Vendor Managed Inventory (VMI) is best described as which of these?

Vendor Managed Inventory (VMI) is best described as which of these?

Vendors provide timely feedback to companies so these companies can better determine what inventory is needed

Vendors monitor usage, inventory, and re-stocking of inventory at the customer's premise

Vendors sell all inventory at the vendor's site, not the company's site

Vendors relinquish control of inventory production to a third party

Answer: 

This term is used to describe how information is distorted from one end of a supply chain to the other end.

This term is used to describe how information is distorted from one end of a supply chain to the other end.

Bullwhip Effect


Push Supply Chain


Pull Supply Chain


Fallen Supply Chain

Answer: 

The supply chain system that is built-to-stock (BTS), where a firm forecasts demand, produces according to a schedule, and places the customer at the end of the chain, is called which of these?

The supply chain system that is built-to-stock (BTS), where a firm forecasts demand, produces according to a schedule, and places the customer at the end of the chain, is called which of these?

Pull system


Push system


Thrust system


Throw system

Answer: 

__________ is the coordination and integration of all activities and flows (material, information, and financial) in the value system that includes suppliers and customers to maximize firm benefits.

__________ is the coordination and integration of all activities and flows (material, information, and financial) in the value system that includes suppliers and customers to maximize firm benefits.

Supply chain management


Customer relationship management


Value proposition analysis


A vendor managed system

Answer: 

Customized ERP software should be used when you have a complex and unique value chain.

Customized ERP software should be used when you have a complex and unique value chain.

True


False

Answer: 

Many brands mistakenly focus too much on simply _________ and using this metric as their measure of success.

Many brands mistakenly focus too much on simply _________ and using this metric as their measure of success.

Making sales to fans


Getting access to potential fans


Accumulating fans


Showing possible fans' ads

Answer: 

Degree centrality refers to which of these?

Degree centrality refers to which of these?

The number of direct connections a node has


The number of nodes between two nodes


The three most important people in a network


The number of people in a network

Answer: 

This metric identifies the nodes that can reach other parts of the network in the shortest manner. These individuals probably have high visibility to other networks.

This metric identifies the nodes that can reach other parts of the network in the shortest manner. These individuals probably have high visibility to other networks.

Degree centrality


Stickiness


Closeness centrality


Betweenness centrality

Answer: 

This metric takes into account both the degree of the focal node and the degrees of the nodes that it is connected to.

This metric takes into account both the degree of the focal node and the degrees of the nodes that it is connected to.

Degree centrality


Betweenness centrality


Eigenvalue Coefficient


Closeness centrality

Answer: 

To effectively analyze a social network, which question is NOT one of the most important you should you ask?

To effectively analyze a social network, which question is NOT one of the most important you should you ask?

What is an entity's overall importance in a network?

How central is an entity within a network?


What is the total dollar value of each node in a network?


How does information flow within a network?

Answer: 

There are four characteristics needed to monetize social networks. Which characteristic means a company must be able to capture a percent of the transaction value, and become a toll booth?

There are four characteristics needed to monetize social networks. Which characteristic means a company must be able to capture a percent of the transaction value, and become a toll booth?

Marketplace


Defined values


Stickiness


Toll booth

Answer: 

There are four characteristics needed to monetize social networks. Which characteristic means that users must have a stake in the network effect that goes beyond the traditional value of the more users means more value concept?

There are four characteristics needed to monetize social networks. Which characteristic means that users must have a stake in the network effect that goes beyond the traditional value of the more users means more value concept?

Toll booth


Defined values


Marketplace


Stickiness

Answer: 

Social media has shown that it is able to increase the life of demand and length of popularity of books hereby increasing the area in the __________.

Social media has shown that it is able to increase the life of demand and length of popularity of books hereby increasing the area in the __________.

Longtail


Backlog


Head


Back Channel

Answer: 

Less popular products that have less demand than popular ones make up what is called the ___________.

Less popular products that have less demand than popular ones make up what is called the ___________.

Longtail


Backlog


Head


Back Channel

Answer: 

Marketing is about engagement. If you're a company analyzing the engagement you're experiencing on Facebook, there are many ways people can engage. Which of the following is NOT one?

Marketing is about engagement. If you're a company analyzing the engagement you're experiencing on Facebook, there are many ways people can engage. Which of the following is NOT one?

Forward


Like


Share


Comment

Answer: 

Which rule has greater relevance?

Which rule has greater relevance?

Rule A


Rule B

Answer: 

What is the Benchmark confidence for the iPad?

What is the Benchmark confidence for the iPad?

.2


.26667


2.5


3.0

Answer: 

What is the confidence level of Rule B?

What is the confidence level of Rule B?

70%


88.5%


66.7%


89.3%

Answer: 

What is the confidence level of Rule A?

Use the information here to answer the next four questions.
Imagine you are given a sample set of random transactions from an electronics store. Assume that there are X transactions in this sample set. This retail store sells MacBook Pro (MBP), iPod, iPAD, and other electronic goods. The number of transactions that include MBP in the database is 500. There were 400 transactions that had both iPAD and MBP. The number of transactions that had iPod is 600, and the likelihood that someone would buy iPod (by itself or with another product) is 0.30.
Now, you are interested in knowing more about the following two association rules:
• Rule A: IF a person buys MBP then he/she is likely to buy iPAD.
• Rule B: IF a person buys iPod then he/she is likely to buy iPAD.
After running a data mining software you found the following information:
• Rule A: Lift Ratio is 3.0
• Rule B: Lift Ratio is 2.5

What is the confidence level of Rule A?

100%


90%


80%


70%


Answer:

Which of the following was NOT one of the methods Tesco used to beat Wal-mart?

Which of the following was NOT one of the methods Tesco used to beat Wal-mart?

Identified socio-economic groups of people likely to leave Tesco and targeted those customers

Identified which items customers who were likely to leave Tesco mostly bought

Avoided use of club cards which Tesco learned created confusion for customers

Undercut Wal-mart on specific item prices to lower incentives for customers to switch

Answer: 

In the Tesco case, which of the following was a finding that Tesco uncovered?

In the Tesco case, which of the following was a finding that Tesco uncovered?

More ethnic people bought diapers, while white people bought beer

More ethnic people bought ethnic food, which was expected

More white people bought diapers, while ethnic people bought beer

More white people bought ethnic food, which was not expected

Answer: 

Which data mining method is one of the unsupervised learning tasks where observations about products, people, performance, process, or other events with various attributes are segmented into homogenous subgroups from a heterogeneous data set?

Which data mining method is one of the unsupervised learning tasks where observations about products, people, performance, process, or other events with various attributes are segmented into homogenous subgroups from a heterogeneous data set?

Association rules


Clustering analysis


Corner box method


Classification tree

Answer: 

Which data mining method uses an 'if' antecedent item set, 'then' consequent item set?

Which data mining method uses an 'if' antecedent item set, 'then' consequent item set?

Association rules


Clustering analysis


Corner box method


Classification tree

Answer: 

_________ methods are also used for understanding influences, predicting fraud, sensing market trends, analyzing the market basket, mining emotions, and more.

_________ methods are also used for understanding influences, predicting fraud, sensing market trends, analyzing the market basket, mining emotions, and more.

Descriptive


Classification


Simplified


Predictive

Answer: 

Understanding different ______________of customers is descriptive.

Understanding different ______________of customers is descriptive.

Demographics


Generations


Predictive statistics


Classification trees

Answer: 

Before beginning to conduct data mining, a business should do which of these?

Before beginning to conduct data mining, a business should do which of these?

Focus on its business and data mining goals


Select a top quality data mining expert to consult


Hire a team of data mining experts to be on site


Set one primary data mining goal and focus on that for one year

Answer: 

Advanced Scout is data mining software used by the National Basketball Association (NBA) to understand which of these?

Advanced Scout is data mining software used by the National Basketball Association (NBA) to understand which of these?

Examine how to improve their website


Predict their customers' favorite players

Determine which NBA players perform best and identify how these players fair against various opponents

Identify when to offer coupons to games

Answer: 

Which of the following types of data can be used for data mining?

Which of the following types of data can be used for data mining?

All of these are used for data mining


Transaction Data


Surfing Data


Emotions and Social Interaction Data


Sensor Data

Answer: 

Data mining is ______?

Data mining is ______?

A powerful means of extracting new insights from data


A strategy for locating security software


A means for transferring customer data into software


A location in the cloud to store data securely

Answer: 

When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or group of ads for that publisher, tends to have HIGH probability of transaction and HIGH CPC, what does this mean for your ad strategy?

When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or group of ads for that publisher, tends to have HIGH probability of transaction and HIGH CPC, what does this mean for your ad strategy?

Adjust the website design to increase transaction


Fund this ad campaign more


Adjust the ad campaign tactics to improve CPC


Fund this ad campaign less

Answer: 

Careful scrutiny of your website's keyword list is an important part of which of these?

Careful scrutiny of your website's keyword list is an important part of which of these?

A strategy used to optimize your online search marketing campaign

A strategy for converting ads into cash


A strategy for Google to maximize its Google Trends results

A strategy for an individual to develop ads

Answer: 

_________is a powerful platform that companies can use to learn more about who comes to their websites, what pages users visit, and how long users spend on a site.

_________is a powerful platform that companies can use to learn more about who comes to their websites, what pages users visit, and how long users spend on a site.

Google Analytics


Google AdWords


Google Search Results


Google Timeline




Answer: 

The primary job of a negative keyword is to ________.

The primary job of a negative keyword is to ________.

Get rid of irrelevant keywords that searchers are typing online.

Add relevant keywords to search phrases.


Multiply the number of critical keywords that can appear and are relevant.

Charge extra to the ad placer every time the key word is used.

Answer: 

Return on ad dollars (RoA) refers to?

Return on ad dollars (RoA) refers to?

The net revenue of an online ad divided by the cost of the ad

The profit of an online ad divided by the number of days the ad ran online

The transaction conversation rate of each click


The cost of an online ad divided by the price to produce the ad

Answer: 

The number of actual transactions or number of delivered clicks is which of these?

The number of actual transactions or number of delivered clicks is which of these?

Net present value


Transaction conversion rate (TCR)


Revenue per click


Profit per view

Answer: 

Cost-per-click (CPC) is which of these?

Cost-per-click (CPC) is which of these?

When an advertiser pays for any page views.


When an advertiser pays for clicks that result in a purchase.

When an advertiser pays each time a person clicks on ad.

When an advertiser never pays for a click.

Answer: 

Each time an ad is shown on a website or Google Search results, this is know as _________.

Each time an ad is shown on a website or Google Search results, this is know as _________.

Click-Thru


An Impression


A Landing Page


A CPC

Answer: 

If someone in your company wanted to know in which states your brand is being searched more or less, then which would be the best tool for this?

If someone in your company wanted to know in which states your brand is being searched more or less, then which would be the best tool for this?

Google Trends


Google Search


Google Drive


Google Analytics

Answer: 

Which type of search result is obtained when traffic is generated from a paid campaign?

Which type of search result is obtained when traffic is generated from a paid campaign?

Inorganic search


Organic search


Capital campaign


Search sample

Answer: 

The majority of loss-causing security incidents according to most recent data involve ___________.

The majority of loss-causing security incidents according to most recent data involve ___________.

Groups covertly sanctioned by foreign governments


Black Hats


Zombies


International cyber-crime gangs


Organizational Insiders or Employees

Answer: 

Which of the following is a valid statement on information security and how you should approach it as a future manager?

Which of the following is a valid statement on information security and how you should approach it as a future manager?

Security breaches cannot be prevented despite the adoption of the best security policies

Technology lapses are solely responsible for almost all security breaches

A company must instill in its culture that information security is everybody's responsibility

Greater expenditure on security products is the only way to contain security breaches

A reactive, rather than proactive, approach is better suited for dealing with security breaches

Answer: 

A Zombie network is which of these?

A Zombie network is which of these?

A network of computers infected with a virus and controlled remotely

A computer that cannot be connected to the Internet


A computer installed and managed by a zombie


A type of spyware that records your key strokes

Answer: 

Which is NOT a known advantage of Akamai business model?

Which is NOT a known advantage of Akamai business model?

Content is stored in a central geography


More scalable than storing in your own servers


There is not one failure point of the system


Less congestion since the content is dispersed

Answer: 

Akamai can be described as a platform that connects Internet service providers (ISPs) with ___________.

Akamai can be described as a platform that connects Internet service providers (ISPs) with ___________.

Content providers


Global satellite stations


Online stores


Software developers

Answer: 

A mechanism used to authenticate a user during interactions with a secure server is which of these terms?

A mechanism used to authenticate a user during interactions with a secure server is which of these terms?

A TCP


HTML


A cookie


HTTP

Answer: 

Which of these is a protocol an Internet browser can understand?

Which of these is a protocol an Internet browser can understand?

HTTP


TLC


POTS


DSL

Answer: 

Which of these is NOT true of Packet Switching?

Which of these is NOT true of Packet Switching?

Many to many


Connectionless


Less scalable


Decentralized


Cost goes down over time

Answer: