QuizEer MIS 302F When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or group of ads for that publisher, tends to have HIGH probability of transaction and HIGH CPC, what does this mean for your ad strategy?

When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or group of ads for that publisher, tends to have HIGH probability of transaction and HIGH CPC, what does this mean for your ad strategy?

September 14, 2018 MIS 302F

When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or group of ads for that publisher, tends to have HIGH probability of transaction and HIGH CPC, what does this mean for your ad strategy?

Adjust the website design to increase transaction

Fund this ad campaign more

Adjust the ad campaign tactics to improve CPC

Fund this ad campaign less

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QuizEer

When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or group of ads for that publisher, tends to have HIGH probability of transaction and HIGH CPC, what does this mean for your ad strategy?

When measuring an ad campaign and realizing that a particular publisher, such as Google or Bing or group of ads for that publisher, tends to have HIGH probability of transaction and HIGH CPC, what does this mean for your ad strategy?

Learn More :

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